Bing Introduces Product Search and New Ad Formats: What it Means for Bing Ads Advertisers

On Friday, Aug 23 Rich Bowen on the Bing Ads Community posted an articel about the new Bing Product Search

Bing is introducing a new product search experience that will help consumers search less and do more. The new experience created by using consumer input and research, harnesses Bing’s index of 10’s of millions of individual products that have been organized by advanced machine learning to show relevant products directly in the main results page. This means that people searching for products will save time because they no longer need to navigate to a dedicated “shopping” experience to find what they’re looking for. Below we outline the steps you’ll need to take as an advertiser on Bing, to prepare for this change when it takes effect in the coming weeks.

Find it Faster with Bing Product Search

At Bing our central mission is to help you search less and do more. To that end, we’re constantly looking for ways to make your search experience more efficient. One of the central ways we do this is by better understanding what you are trying to get done and removing clicks and navigation that might stand in the way. With that in mind, we’re introducing a new product search experience that does just that.

Google Merchant Center FTP Server Update

On September 16, Google Base will be upgrading the Google Merchant Center FTP system and updating the IP addresses for our upload server (ftp://uploads.google.com).