Nextag just rolled the ability to bid on a brand level. There was always the ability to add a bid in your feed. And if you had any decent tool to create your feeds you most likely would be able to increase the bid for a specific brand. But now Nextag has made it much easier for us Marketers who are not so tech savvy.
Surprising though that there was no mention of this on the Nextag Merchant Blog
But if you want a full explanation about this new feature you can find a great post about on CPC Strategy
Showing posts with label Nextag. Show all posts
Showing posts with label Nextag. Show all posts
Wednesday, August 17, 2011
Wednesday, May 18, 2011
Nextag Rate increase
Nextag announced a minimum CPC rate increase today. The new rates will be effective as of June 1, 2011. Here is the new rate card
In response to many requests, Nextag will also be adding the following new categories:
Nextag also periodically updates product category classifications. As a result, there will be some CPC changes associated with these classification updates. The following sub-categories are currently being listed in
The following sub-categories are currently being listed in Office Products or Office Equipment but will now be listed under a new category in which the CPC is lower:
The following sub-categories are listed in Office Products but will now be listed under another category name. The CPC will remain the same:
You do not need to do anything in connection with the CPC changes - any bids below these new minimum cost per click rates will be automatically adjusted on June 1; any bids already equal to or greater than these
Nextag is rated #2 as a revenue generator according to CPC Strategy Q4 2010 Ratings
| Current Category | Current CPC | New CPC |
| Cribs | $0.40 | $0.50 |
| Clothing & Accessories/Accessories | $0.30 | $0.35 |
| Children | $0.30 | $0.35 |
| Handbags & Wallets | $0.30 | $0.35 |
| Watches | $0.65 | $0.75 |
| Kid's Shoes | $0.35 | $0.40 |
| Women's Shoes | $0.40 | $0.42 |
| Bed & Bath | $0.35 | $0.37 |
| Indoor & Outdoor Lighting | $0.40 | $0.45 |
| Sofas | $0.40 | $0.45 |
| Home Improvement | $0.40 | $0.50 |
| Bathroom Fixtures | $0.40 | $0.50 |
| Lawn & Garden | $0.40 | $0.42 |
| Small Appliances | $0.65 | $0.75 |
| Major Appliances | $0.40 | $0.42 |
| Food & Wine | $0.25 | $0.30 |
| Prescription Drugs | $0.50 | $0.60 |
| Sports & Outdoors | $0.35 | $0.37 |
In response to many requests, Nextag will also be adding the following new categories:
| Current Category | Current CPC | New Category | New CPC |
| Clothing & Accessories | $0.30 | Activewear | $0.35 |
| Clothing & Accessories | $0.30 | Luggage | $0.35 |
| Office/ Office Stationary | $0.55 | Office Stationary | $0.40 |
Nextag also periodically updates product category classifications. As a result, there will be some CPC changes associated with these classification updates. The following sub-categories are currently being listed in
| Current Category Classification | Current CPC | New Category Classification | New CPC |
| Office/Paper Rolls | $0.55 | Computer Accessories/Paper Supplies | $0.65 |
| Office/Printwheels | $0.55 | Computer Accessories/Printer Accessories | $0.65 |
| Office/Ribbons | $0.55 | Ink Toner and Cartridges | $1.05 |
| Office/Copier Toner | $0.55 | Ink Toner and Cartridges | $1.05 |
| Office/Fax Supplies | $0.55 | Ink Toner and Cartridges | $1.05 |
| Office/Microfiche | $0.55 | Office Equipment/Equipment Supplies | $0.75 |
| Office/Laminators | $0.55 | Office Equipment/Laminators | $0.75 |
| Office/Computers Accessories &Supplies/Cleaning Products | $0.55 | Office Equipment/Equipment Supplies | $0.75 |
| Office Equipment Supplies/Others | $0.55 | Office Equipment/Equipment Supplies | $0.75 |
The following sub-categories are currently being listed in Office Products or Office Equipment but will now be listed under a new category in which the CPC is lower:
| Current Category Classification | Current CPC | New Category Classification | New CPC |
| Office/Bookcases | $0.55 | Furniture/Bookcases | $0.40 |
| Office/Picture Frames | $0.55 | Furniture/Home Decorating | $0.40 |
| Office/Clothes/Coat | $0.55 | Home Improvement/Organization & Storage | $0.50 |
| Office/Plumbing | $0.55 | Home Improvement/Plumbing Supplies | $0.50 |
| Office/Electrical | $0.55 | Home Improvement/Electrical | $0.50 |
| Office/Flashlights | $0.55 | Home Improvement/Electrical | $0.50 |
| Office/Light Bulbs | $0.55 | Home Improvement/Electrical | $0.50 |
| Office/Safety & Security | $0.55 | Home Improvement/Security | $0.50 |
| Office/Thermostats | $0.55 | Home Improvement/Others | $0.50 |
| Office/Waste Containers | $0.55 | Home Improvement/Organization & Storage | $0.50 |
| Office/Paints | $0.55 | Home Improvement/Wall Coverings | $0.50 |
| Office/Lamps | $0.55 | Indoor & Outdoor Lighting | $0.45 |
| Office/Gloves | $0.55 | Tools | $0.40 |
| Office/Ladders | $0.55 | Tools | $0.40 |
| Office/Tools | $0.55 | Tools | $0.40 |
The following sub-categories are listed in Office Products but will now be listed under another category name. The CPC will remain the same:
| Current Category Classification | Current CPC | New Category Classification | New CPC |
| Office/Office Maintenance | $0.55 | Office Products/Janitorial & Lunchroom/Maintenance Supplies | $0.55 |
| Office Equipment/Fans | $0.75 | Small Appliances/Fans | $0.75 |
| Multimedia Projectors | $1.05 | Electronics/MultimediaProjectors | $1.05 |
You do not need to do anything in connection with the CPC changes - any bids below these new minimum cost per click rates will be automatically adjusted on June 1; any bids already equal to or greater than these
Nextag is rated #2 as a revenue generator according to CPC Strategy Q4 2010 Ratings
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