Q&A about the Bing and Shopping Merger

Q) Why are you making this change right now?

A) We specifically chose this time of year to make the change because it represents the greatest
opportunity for our merchant base. The new placements will be available in Bing Shopping by
November 1st. If you want to have the opportunity to be featured in these positions, you need to act
now. Begin a relationship with Shopping.com if you don’t already have one by contacting
merchantsupport@shopping.com.