Wednesday, August 17, 2011

Google Products: Invalid Unique Product Identifiers

We were looing in our merchant dashboard on Google Products and noticed an error for "Invalid Unique Product Identifiers". As you should already know Unique Product Identifiers is probably the most important field in your feed as far as getting your feed processed.

If there is the slightest mistake, error or any kind of issue with the Product Identifier field your feeds wont get processed  So naturally when we saw this we got very concerned.

Bing Updates Product Search

<a href='' target='_new' title='Bing Shopping: More Selection, Fewer Steps'>Video: Bing Shopping: More Selection, Fewer Steps</a>

Nextags New Brand Level Bidding

Nextag just rolled the ability to bid on a brand level. There was always the ability to add a bid in your feed. And if you had any decent tool to create your feeds you most likely would be able to increase the bid for a specific brand. But now Nextag has made it much easier for us Marketers who are not so tech savvy.

Surprising though that there was no mention of this on the Nextag Merchant Blog

But if you want a full explanation about this new feature you can find a great post about on CPC Strategy

Tuesday, August 16, 2011

Who is Fatbot and why should I care?

Today someone was reviewing our web logs and came across a bot we never saw before. Its name is "Fatbot". We were wondering what this bot is so we did what any person on this planet (maybe besides Bill Gates) would do, we Googled it.

Monday, August 1, 2011 Accelerated Feed Processing announced Friday afternoon a significant enhancement to their feed processing technology. Feed updates made to price and stock availability will now be reflected on the site within 30 minutes. The email indicated that many retailers were requesting this feature and so they have complied to our wishes.