Wednesday, May 18, 2011

Nextag Rate increase

Nextag announced a minimum CPC rate increase today. The new rates will be effective as of June 1, 2011. Here is the new rate card

Current Category Current CPC New CPC
Cribs $0.40 $0.50
Clothing & Accessories/Accessories $0.30 $0.35
Children $0.30 $0.35
Handbags & Wallets $0.30 $0.35
Watches $0.65 $0.75
Kid's Shoes $0.35 $0.40
Women's Shoes $0.40 $0.42
Bed & Bath $0.35 $0.37
Indoor & Outdoor Lighting $0.40 $0.45
Sofas $0.40 $0.45
Home Improvement $0.40 $0.50
Bathroom Fixtures $0.40 $0.50
Lawn & Garden $0.40 $0.42
Small Appliances $0.65 $0.75
Major Appliances $0.40 $0.42
Food & Wine $0.25 $0.30
Prescription Drugs $0.50 $0.60
Sports & Outdoors $0.35 $0.37

In response to many requests, Nextag will also be adding the following new categories:

Current Category Current CPC New Category New CPC
Clothing & Accessories $0.30 Activewear $0.35
Clothing & Accessories $0.30 Luggage $0.35
Office/ Office Stationary $0.55 Office Stationary $0.40

Nextag also periodically updates product category classifications. As a result, there will be some CPC changes associated with these classification updates. The following sub-categories are currently being listed in

Current Category Classification Current CPC New Category Classification New CPC
Office/Paper Rolls $0.55 Computer Accessories/Paper Supplies $0.65
Office/Printwheels $0.55 Computer Accessories/Printer Accessories $0.65
Office/Ribbons $0.55 Ink Toner and Cartridges $1.05
Office/Copier Toner $0.55 Ink Toner and Cartridges $1.05
Office/Fax Supplies $0.55 Ink Toner and Cartridges $1.05
Office/Microfiche $0.55 Office Equipment/Equipment Supplies $0.75
Office/Laminators $0.55 Office Equipment/Laminators $0.75
Office/Computers Accessories
&Supplies/Cleaning Products
$0.55 Office Equipment/Equipment Supplies $0.75
Office Equipment Supplies/Others $0.55 Office Equipment/Equipment Supplies $0.75

The following sub-categories are currently being listed in Office Products or Office Equipment but will now be listed under a new category in which the CPC is lower:

Current Category Classification Current CPC New Category Classification New CPC
Office/Bookcases $0.55 Furniture/Bookcases $0.40
Office/Picture Frames $0.55 Furniture/Home Decorating $0.40
Office/Clothes/Coat $0.55 Home Improvement/Organization & Storage $0.50
Office/Plumbing $0.55 Home Improvement/Plumbing Supplies $0.50
Office/Electrical $0.55 Home Improvement/Electrical $0.50
Office/Flashlights $0.55 Home Improvement/Electrical $0.50
Office/Light Bulbs $0.55 Home Improvement/Electrical $0.50
Office/Safety & Security $0.55 Home Improvement/Security $0.50
Office/Thermostats $0.55 Home Improvement/Others $0.50
Office/Waste Containers $0.55 Home Improvement/Organization & Storage $0.50
Office/Paints $0.55 Home Improvement/Wall Coverings $0.50
Office/Lamps $0.55 Indoor & Outdoor Lighting $0.45
Office/Gloves $0.55 Tools $0.40
Office/Ladders $0.55 Tools $0.40
Office/Tools $0.55 Tools $0.40

The following sub-categories are listed in Office Products but will now be listed under another category name. The CPC will remain the same:

Current Category Classification Current CPC New Category Classification New CPC
Office/Office Maintenance $0.55 Office Products/Janitorial & Lunchroom/Maintenance Supplies $0.55
Office Equipment/Fans $0.75 Small Appliances/Fans $0.75
Multimedia Projectors $1.05 Electronics/MultimediaProjectors $1.05


You do not need to do anything in connection with the CPC changes - any bids below these new minimum cost per click rates will be automatically adjusted on June 1; any bids already equal to or greater than these

Nextag is rated #2 as a revenue generator according to CPC Strategy Q4 2010 Ratings

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