Bing is introducing a new product search experience that will help consumers search less and do more. The new experience created by using consumer input and research, harnesses Bing’s index of 10’s of millions of individual products that have been organized by advanced machine learning to show relevant products directly in the main results page. This means that people searching for products will save time because they no longer need to navigate to a dedicated “shopping” experience to find what they’re looking for. Below we outline the steps you’ll need to take as an advertiser on Bing, to prepare for this change when it takes effect in the coming weeks.
