Nextag just rolled the ability to bid on a brand level. There was always the ability to add a bid in your feed. And if you had any decent tool to create your feeds you most likely would be able to increase the bid for a specific brand. But now Nextag has made it much easier for us Marketers who are not so tech savvy.
Surprising though that there was no mention of this on the Nextag Merchant Blog
But if you want a full explanation about this new feature you can find a great post about on CPC Strategy
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