On March 14, Google announced a new set of data requirements for Product Search merchants. As part of these changes, Google communicated that shipping and tax information would be required in your data feeds as of June 6.
However, based on feedback they’ve received from merchants, they are extending the deadline until September 1, allowing you more time to modify your data feeds. They are also permitting estimates for tax/shipping information. However, they recommend reviewing the submission options and submitting the most accurate information that you can, as this ensures the best experience for shoppers.
Here is a summary of what’s changing:
For Feeds Targeting the United States, United Kingdom, France and Germany: The June 6 deadline for providing shipping information has been extended to September 1.
For Feeds Targeting the United States: The June 6 deadline for providing tax information has been extended to September 1.
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